A commercial appears on television. An Australia didgeridoo vibrates a well known drone, a unique sound which has no parallels in the world. Next a can of Forster’s blue flashes before the tailgater’s eyes. The commercial has made a connection. This is a well thought out ad. Foster’s has done its homework.
There are a lot beers that enter the market and falter. Forster’s, however, is one that’s firmly in the mainstream. Attend any outdoor event and scout out which beer people are buying. Unfortunately, many are drinking a brew based on what is cheapest or what’s currently on sale. If we see that familiar Foster’s blue among the revelers, we know this person has good taste.
Foster’s has a loyal following. There’s history to this company and they’ve been busy. Foster’s knows exactly the type of customer they want, whether it’s the tailgater or someone at a backyard barbecue According to one author, Jessica, the beer is her favorite. Even if it is not the best for weight loss.
Foster’s is a lager with a distinctive taste. The company claims a “secret” yeast that gives their beer a malty character and moderate aroma. The result is that Foster’s doesn’t have the harsh sulfur taste exhibited in other lagers. They’re obviously on to something. Never will the beer drinker experience a skunky after taste. It goes down smooth from start to finish. Forster’s markets an ale that follows the same formula; and, it’s about as popular as their lager. Forster’s Premium Ale comes in a green can.
Part of the attraction is the uniqueness of the can. It was first introduced in the early1970s and resembles an oil can. Word spread and soon the can was given the nickname: The Oil Can (or Foster’s Oil Can). The company tacitly accepted the name, scoring another marketing victory. At 25.4 ounces, the can stands out from the traditional 24 ounce container. Foster’s Premium Ale is also available in the same size, but with an alcohol content of 5.5 percent.
Foster’s heritage goes back to 1887. It wasn’t until the 1970s the company started to import and sales grew. The UK was a critical part of this popularity. Forster imports took off catching on throughout Europe with other markets in Russia, Canada and India following. With a growing demand, licensing and local brewing agreements were signed. Today Foster’s is available in more than 150 countries. In Great Britain, it is the best selling beer after Carling. In Australia Foster’s was once considered an elite beer; it does not enjoy widespread popularity.
So, next time you go to the liquor store and are searching for the right tailgating beer, it’s hard to go wrong with Foster’s. You’ve picked up a winner and will be a hit with your friends. Right mate.